Le Blog de Netpolitique

(Via Xavier Moisant) Le club Dialogue & Initiative créé par Michel Barnier, Jacques Barrot, Dominique Perben et Jean-Pierre Raffarin a ouvert un blog visiblement trés dynamique sur l'élection présidentielle américaine.

Les politiques français se mettent donc à blogger pour parler dans des billets de qualité de l'élection américaine, le blogging politique franco-français n'est donc plus trés loin. Autre anecdote intéressante les 2 seuls blogs cités en dehors des blogs des candidats américains sont pour l'instant ceux des 2 correspondants bloggers de Libération.

Le magazine Wired fait un bilan, en deux articles séparés, sur la net-campagne de Kerry et de Bush. L'artillerie lourde est sortie.

Kerry Net Strategy Now on Voters http://www.wired.com/news/politics/0,1283,64066,0...

Net-Savvy Campaign Boosts Bush http://www.wired.com/news/politics/0,1283,63942,0...

Joe Trippi, qui a été - presque jusqu'au bout, responsable de la campagne d'Howard Dean, candidat malheureux à l'investiture démocrate pour la présidentielle américaine, publie un ouvrage sans doute très intéressant intitulé : "The Revolution Will Not Be Televised : Democracy, the Internet, and the Overthrow of Everything".

Ne l'ayant pas lu il m'est difficile de le commenter Voici donc la présentation disponible sur Amazon US:

   When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his energetic but inexperienced team had transformed the most obscure horse in the field into a front-runner, creating a groundswell of 640,000 people and raising more money than any Democrat in history  more than fifty million dollars  mostly through donations of one hundred dollars or less.

   This is the story of how Trippi's revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever. But it's also more than that.

   It's about how to engage Americans in real dialogue, how business leaders, government leaders, and anyone else can make use of the most revolutionary idea to come along since man first learned to light a fire. No ... not the Internet. Or computers. Or telecommunications.

   Democracy.

   For those who thought the Dean campaign ended with a screaming speech in an Iowa ballroom, this book is a wake-up call. Joe Trippi explains how  right now  Internet democracy is trans forming every aspect of American life by evenly distributing power. He reveals innovations that are on the horizon, which companies are poised to become first-movers in this new era, and which are in danger of being left behind.

   From his behind-the-scenes look at Dean's shocking rise and fall to his "seven inviolable, irrefutable, ingenious things your business or institution or candidate can do in the age of the Internet that might keep you from getting your ass kicked but then again might not," Joe Trippi offers an inspiring glimpse of the world we are becoming.

   And he shows how power, in the hands of all of us, changes everything.

Dans la série sites utiles, 4president.org est un excellent site archivant les outils de marketing politiques des campagnes présidentielles américaines depuis Kennedy. Plus récent, on appréciera ce tableau de benchmark analysant les contenus et outils mis en place sur l’ensemble des sites des candidats impliqués dans la campagne 2004.

http://www.4president.org/2004web.htm

Tous les mordus de communication politique ne manqueront pas de ‘bookmarker’ ce site : la première archive en ligne des spots de campagne américains depuis les années 60, avec commentaires contextuels. Alors que la campagne en cours s’adonner à la diffusion en ligne de spots de plus en plus agressifs, de telles archives du marketing politique télévisé s’imposaient.

http://livingroomcandidate.movingimage.us/index.php

Le Seattle Times lance une initiative originale intitulée "The Seattle Times election 2004 Backyard Blog project" puisqu'il recherche des correspondants, citoyens lembda si l'on peut dire prêts simplement à relater la façon dont ils vivent la campagne électorale.

Comme l'explication est courte je la copie ici par commodité pour les lecteurs du blog:

   "Are you interested in this year's elections? Know your community? Like to talk politics with your friends, colleagues and neighbors? Want an opportunity to blog about your observations?

   Apply to join a grass-roots campaign coverage effort by The Seattle Times. We want fresh thoughts and perspectives about the elections from places and people not often found in newspapers — your neighbors, your favorite cafes and other local hangouts.

   We're looking for contributors 35 and younger who are following the '04 campaigns — national, regional and local. Each participant will be given a blog on seattletimes.com and periodically appear in The Seattle Times.

   This is not a soapbox for your political agenda, a training ground for wannabe journalists or a platform for spin. It's a chance to let others know how the campaigns are playing out in your backyard.

   We're looking for volunteers from around the state and across the political spectrum. There's no pay involved; only a chance to make the voice of your community heard.

   The Seattle Times controls all content of our Backyard Blog project. We reserve the right to delete any material or deny access to any contributor. Fill out the application below to get involved."

Dans un long article MediaPost analyse l'usage fait de l'emailing dans la campagne présidentiel américaine et celle de John Kerry en particulier. Pour mémoire John Kerrry a annoncé par email le nom de son co-listier. Le choix de l'email pour annoncer une nouvelle si importante dans la campagne n'est pas anodin.

   "The rise of Web and email usage by political campaigns has been greatly heightened as a result of Howard Dean's influential primary campaign and its use of online viral marketing efforts like email to enlist supporters, volunteers, and donations. Consultants and campaign watchers count the unfiltered, one-to-one quality of email, as well as its immediacy and interactivity, among the reasons that political campaigns are taking a shine to the medium."

   "I'm sure the Kerry campaign will see a fabulous bump this week in fund raising," predicts E-Voter Institute's Jagoda. She believes that the interactive components of email have yet to be recognized by many political campaign strategists.

   Despite its ultimate failure, Howard Dean's primary campaign undoubtedly piqued politicians' interest in the Internet. In the same way, the Kerry campaign's use of email in making such a significant announcement could lend the medium more legitimacy in the eyes of politicos.

Consulter l'article dans son intégralité.

L'AFP propose une intéressant depêche reprise sur Yahoo : "Bloggers come of age in US presidential race".

   Un extrait : "Stories often bounce around and you get an echo chamber where the top bloggers talk about things, said Peter Daou, a longtime blogger, who now helps write blog entries for John Kerry's campaign website.

   By studying the blog carefully, you can sometimes get a sense of what's coming. They'll telegraph things that are going to come in the future.

   Many attribute some of the biggest political news stories to the persistence of bloggers. Bloggers attacked Republican senator Trent Lott's remarks during the 100th birthday party for late senator Strom Thurmond."